Reclaiming Skincare Rituals
We treat skincare rituals as something enjoyable - a part of your overall wellness routine and a break from the hectic pressures of everyday life.
Know Your Ingredients
We believe your skin is precious and deserves the very best. That's why our formulations use non-toxic ingredients and no unsafe chemicals.
Clean beauty is about using skin-loving ingredients backed by the latest scientific research, delivering tangible results. With this goal in mind, our products are formulated using a combination of the very best therapeutic active ingredients and botanical goodness.
Celebrating Natural Beauty
We believe natural beauty comes from deep within all of us. Just like we all all have our own unique personalities, quirks and textures, so does our skin. We want you to celebrate what makes you unique and feel like the best version of your real self. Embrace your natural skin, feel like your best self and unleash your natural glow.
Skincare as Self-care: The Science Behind Beauty Rituals
Ever heard of going on a social media cleanse to step away from the bubble of perfection, and just unwind for a bit? What about waking up early in the morning and preparing some ginger tea right before your yoga session? All of these are forms of self-care that help you re-ground in today’s fast paced, ever-connected world. At Primary, our skincare rituals are also an important part of our self-care.